Including video as part of your email marketing effort can be an excellent strategy or it can dilute your message. The good news is that creating … [Read more...] about MailChimp Video – How to put video in your MailChimp email and strategies for success.
MailChimp Tracking in Google Analytics
In my last article, I shared with you why you want to connect MailChimp and Google Analytics and how to do it. This article is going to show you how … [Read more...] about MailChimp Tracking in Google Analytics
MailChimp and Google Analytics
MailChimp is a tool you use to send emails to people who have subscribed to your email list. Analytics is a free tool from Google that you can install … [Read more...] about MailChimp and Google Analytics
Using MailChimp to Measure Sales from Email Marketing
MailChimp connects to a LOT of shopping cart platforms. And when you connect your MailChimp account to a shopping cart platform such as Shopify, you … [Read more...] about Using MailChimp to Measure Sales from Email Marketing
Using MailChimp to Measure Opens and Clicks
MailChimp wants you to know if people are opening your emails, clicking on links in your emails, and if they view your emails multiple times. I like … [Read more...] about Using MailChimp to Measure Opens and Clicks
Using MailChimp to Measure Email Marketing Unsubscribes
MailChimp makes it easy to see who has unsubscribed from your list. Along with seeing how many people have been added to your email list, it is … [Read more...] about Using MailChimp to Measure Email Marketing Unsubscribes