Pricing Comparison Snapshot
In this section, I’m going to give you the high-level comparison of MailChimp vs Constant Contact’s pricing from my business’ needs. Later in this post, I will go into the pricing plan details for both email marketing software platforms.
In a nutshell, MailChimp is less expensive than Constant Contact for my purposes.
My list is under 500 subscribers.
I pay $10 a month because I want the features that only come with a paid account (MailChimp offers a free account. More on that later).
I’ve paid $10 a month for about 2 years now, so I have spent $240 total with MailChimp.
If I would’ve gone with Constant Contact, I would’ve paid $38.25 a month for 2 years.
Why so much? This is because I require auto responders, which are automated series of emails to specific people in my email list; this feature isn’t available in Constant Contact’s first-tier plan. Their second-tier plan does have autoresponders. The second-tier plan, “Email Plus,” begins at $45 a month; however, I would’ve paid for 12 months at a time and this would’ve saved me 15%, making my monthly spend $38.25 a month.
In my case, I would’ve spent $918 for two years with Constant Contact to get the same features that I have with my paid MailChimp account. This means I would’ve spent $678 more with Constant Contact over two years for similar features and list size than I have spent with MailChimp.
MailChimp Pricing Details
MailChimp’s paid accounts begin at $10.00 a month and will allow for up to 500 subscribers.
After 500 subscribers, there’s $5.00 per month price increases as your email list grows. The intervals for pricing increases vary, so here’s some of them.
It’s basically a $5.00 per month jump for every 500 subscribers until you get to 2,600 subscribers.
501 – 1,000 will cost $15.00 a month.
1,001 – 1,500 will cost $20.00 a month and so on.
At 2,601, you pay $5.00 more a month per every additional 100 subscribers.
2,601 – 2,700 will cost $40.00 a month.
2,701 – 2,800 will cost $45.00 a month.
However, the pricing changes again at 2,800.
At 2,801, your MailChimp account will cost $50 until you reach 5,001 subscribers.
At 5,001 subscribers, your subscription increases by $5.00 a month for every 200 subscribers, mostly, until you reach another plateau at 5,801 – 10,001.
Here’s MailChimp’s pricing calculator:
Lastly, MailChimp has a Pro level of service. This is a very advanced level of insight into your email marketing performance and audience. If you are a data nut, this is for you. The Pro level is an additional $199 a month. It gives super deep analytics and segmentation, allowing super personalized email marketing. You also get to test up to eight different combinations of your email marketing for peak performance to help you get better at dialing in your messaging super fast; it’s kind of like A/B testing on steroids. You’ll also be able to do super advance comparative reports. You’ll also get priority support that is tailored to the needs of Pro customers from a support team that has been highly trained just for Pro customers.
Constant Contact Pricing Details
Constant Contact current has two plans: Email and Email Plus.
Email begins at $20 a month for under 500 subscribers.
You get a break of 15% if you pay for 12 months at a time, so that takes the monthly cost down to $17 a month.
Constant Contact’s Email plan increases to $40 a month (or $34 if you pay 12 months at a time) for 501 – 2,500. Comparatively, MailChimp charges between $15 and $30 a month if your list is less than 2,500.
Depending on your needs, you might need to opt into Constant Contact’s Email Plus plan, which will give you these features:
- Donation collection
- Trackable coupons
- Event registration & management
Comparatively, MailChimp doesn’t offer any of the above features except autoresponders. For my needs, I don’t need anything in this feature list except autoresponders, so MailChimp is still a great choice.
The Email Plus plan begins at $45 a month ($38.25 a month if you pay for 12 months at once) for under 500 subscribers. Your price for this plan increases to $65 a month for 501 – 2,500 subscribers (or $55.25 per month if you pay for 12 months at one time).
Here’s Constant Contact’s pricing calculator: