Is MailChimp free? This is a question I get asked the most about MailChimp. In short, it can be. There are, of course, limits to the free account. Read on to learn what you can and can’t do with MailChimp’s free account plan.
Please note, I share these comments with you because my clients have asked these questions. I am not paid by MailChimp to promote them or write about them. I use MailChimp and prefer that my clients work with MailChimp, so I write a lot of articles about MailChimp to further their knowledge and to help me develop my expertise.
Is MailChimp’s Forever Free plan really free forever?
Yes, it most certainly is.
I used MailChimp’s free account level, known as the MailChimp Forever Free account, for many years before I decided to go to paid.
A lot of email marketing programs will give you a free trial of 14 or 30 days. MailChimp’s Forever Free account doesn’t have a time limit.
Is MailChimp free if you want to send unlimited emails?
Nope. But a free MailChimp account will allow you to send up to 12,000 emails a month, every month. If a free email limit of 12,000 emails a month is not enough for you, you probably also have a lot of subscribers, which brings us to the next question…
Is MailChimp free if you have a lot of subscribers?
The MailChimp Forever Free subscriber limit is 2,000. Here’s the thing, if you have more than 2,000 subscribers, you are probably making money off of your email list anyway and you probably need some of the paid features, which I am about to talk about. But let’s return to the 2,000 subscribers. If you had 2,001 subscribers you would pay MailChimp $30.00 a month.
Does MailChimp’s free account have a list limit?
In MailChimp language, a list is a list of email addresses. To my knowledge, MailChimp doesn’t limit how many lists of email addresses you have in your free MailChimp account. However, keep in mind that MailChimp counts your total email subscribers in all lists toward your 2,000 subscriber limit. So if you have two lists in MailChimp and each list has 200 email subscribers you will have a total of 400 subscribers; this means you can still add 1,600 email addresses to your list(s) before you will have to upgrade to a paid MailChimp plan.
Is MailChimp free if you want to do autoresponders?
MailChimp’s free account limits you from using autoresponders or automation. If you haven’t heard of autoresponders or automated emails, they are very useful tools. Autoresponders will send a sequence of emails automatically for you when someone does something, like signing up for a free course or maybe you want to send emails on your customers’ birthdays. Automation can go much deeper; it can relate to things people do on your website, like you could send a follow-up email when they abandon their shopping cart during a purchase.