In this article, I am going to go through MailChimp features that are specifically designed to be used on mobile devices (your phone and your tablet). MailChimp currently has three such features and they are all free. And guess what? While I create all of my own emails, I don’t actually use ANY of these features 😁 I like to write from my perspective and give you examples that have worked for me. I can’t do that with these three features, but I can tell you when I think they would be great, especially the MailChimp Snap feature!
Heads up! MailChimp doesn’t pay me to write these articles. I write them because I love MailChimp and want to a) grow my knowledge so I can be better for my clients, b) share my knowledge with my clients and others who are trying to market their businesses.
Do Your Email Marketing from Your Phone or Tablet with MailChimp Mobile
Are you someone who does most everything on their phone? Then MailChimp Mobile will be good for you. I’m not that kind of person; I prefer my laptop or desktop when working with MailChimp. But if you want to give working with MailChimp on your mobile device a try, you can create and send campaigns, view performance reports, and manage your subscribers all from your phone with MailChimp Mobile.
Collect Email Addresses While You are Out and About with MailChimp Subscribe
MailChimp Subscribe will make it so you can have your tablet or phone available for people to sign up to your list even when you aren’t connected to the internet. You just have them fill out the form on your device and MailChimp will add them to your desired list.
I can see myself using this if I am at a trade show booth or walking around a trade show floor or at a networking event where I am meeting people one-on-one.
I can’t see myself using this if I am giving a talk because
- You’d want to make sure you can watch the people signing up while they do it to make sure all goes well for them during sign up.
- You wouldn’t want to have to keep track of the device being passed around a room while you’re talking.
MailChimp Snap – Super Fast and Fun Photo-Based Emails!
If you are a product-based business or have a business where photos sell what you are all about, you should really consider using MailChimp Snap. From your phone, you can take a picture, write a comment about it, and send your campaign to your list. I’m guessing you can also share the campaign on social media. Why not just use social media? Because not everyone is on social media and even if they are, not everyone will see your latest posts. But those that are on your email list will get your email delivered to their phone. So if you have timely events or product promotions, you want to be sure to get in front of your most interested followers and MailChimp Snap lets you get front and center quickly.
Depending on who is on your list, I might segment your list into those that you think would appreciate timely updates the most. Like if you are a physical business, you might not want to send a MailChimp Snap email about an event happening at your store to people outside of your immediate geographic area.
Or if you have people who frequently purchase your new products, you might want them to be the first to know when something new is available.
If you have online shoppers who love to take advantage of special offers and closeouts, you could totally feature those promotions with photos via MailChimp Snap. For instance, I love Lane Bryant. If Lane Bryant sent me pictures of items the day they went to closeout pricing, I’d be all over that, especially if they made the pictures more personable by showing a staff member wearing the item or holding the item in front of them.
It could be a really cool tool to use for a 12-Days-of-Christmas campaign, too.
I sell info products and services; so I’m still mulling over how this feature could provide value for my clients, but if you have any ideas, please share in the comments below.
Okay, that wraps it up for the MailChimp features specifically designed for use on mobile devices. I’m doing a whole series of write-ups on MailChimp features, so you might want to check out these other articles: