In this article, I am going to go through MailChimp features that are just focused on the email delivery. These MailChimp features are all free! I create all of my emails myself, so I am going to share with you how I use each feature from my perspective. While I love MailChimp, I don’t use all of the MailChimp features and I don’t think you will either. So I will share with you what I use and don’t use and why so you can figure out what makes sense for your business.
Just a quick note about MailChimp and my articles. I have used MailChimp for years and am very happy with it. MailChimp doesn’t pay me to write articles about their product. I write them so I can help others and so I can grow my expertise.
Free MailChimp Features I Love
Emails That Actually Get Delivered to the Inbox
When you send an email, you want the highest odds that your email will make it to your recipients, right? A really good email marketing software system will do all it can to keep an excellent reputation with internet service providers and email systems so when an email comes from that software system it doesn’t get sent automatically to the spam folder. There’s a number of MailChimp features that you can read about here that all play into a high-quality email marketing provider, from monitoring if people are getting lots of emails flagged as spam, to monitoring bounce rates, to requiring a double opt-in. They even check the content of emails prior to the emails being sent to make sure the email campaigns aren’t malicious. MailChimp cares and that means that if you use MailChimp, you are likely to actually reach someone’s inbox.
Sending to People Based on their Geolocation
Yeah, MailChimp figures out where people are physically located based on where they are when they open your email. This means you can send emails to people based on their location. This is really nice when you want to offer local customers one deal and out-of-area customers a different deal. Many MailChimp features that help you send to a specific audience are paid features. The geolocation feature, however, is free.
Free MailChimp Features I Don’t Use
Automatically Send Emails to Your RSS Subscribers
Here’s how this feature works. You write blog articles. Your blog has an RSS feed. You ask people to subscribe to get emails when you post new content to your blog. Ideally, you tell them they will get daily, weekly, or monthly updates (that’s your call) so they know when to expect to hear from you. Next, you set up an RSS campaign in MailChimp. Whenever you update your blog MailChimp will automatically send emails to anyone who has subscribed to your RSS feed to let them know the latest articles posted and it sends the emails based on the setting you choose: daily, weekly, monthly.
Yeah, this can be a really cool feature depending on who is on your email list and what you write about. So say you’re really focused on a narrow set of topics on your blog. Maybe you just blog about email marketing. Your email subscribers would probably really appreciate hearing from you on a regular basis because they know to expect a very specific type of information from you. Then there’s me. I write about email marketing, search engine optimization, website strategies, blogging, and website builders. I am very confident that the person who signed up for my email marketing comparison cheat sheet doesn’t want to get regular emails from me every time I write about new email marketing software solutions. So that’s why I don’t have an RSS email campaign set up in MailChimp. But you can and this is one of the MailChimp features that is free; so if you are laser focused, you should take advantage of the RSS email feature.
Guess what? There’s a bunch more free MailChimp features that I want to tell you about. Like MailChimp’s free email creation tools; check that article out here. I’ll be writing about more soon, so check my email marketing article archive to read about them all.
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