The core of content strategy is regular and relevant content on your website. People will eventually engage with you if they find your content relevant and if they see that you are actively producing information that matters to them. This requires a dedication to the process of writing content; it needs to come before the rest of your business.
Writing Articles and Blog Posts vs. In-person Networking
- Signing up for, driving to and from the event, and attending a one-hour networking event actually takes about two hours of your time.
- As for saturation, you are only making an impression on those you speak to; how many is that? Typically, we are fortunate if we speak to five people at an event.
- After the event, you go on with your day and, unless you see them at another event, that’s all the time you will have to assert yourself with the people you met at the event.
- Also, you are positioning yourself on equal footing with them instead of as an expert because they are in the same room as you, doing the same thing as you; looking for leads.
- Now think about how much time it takes to write a blog post like this. An hour? Thirty minutes?
- How long does this post last online? Forever.
- How many people will find this post? Potentially an unlimited amount if the article is relevant enough.
- Most likely, the article was found by somebody wishing to solve a problem and you got the opportunity to help them on first contact; you have just made your first step towards positioning yourself as an expert with that contact.
- And, if your work is valuable enough to the reader, they will probably sign up for your newsletter, which means they are inviting you to have continued contact with them where you will have more opportunities to share your knowledge and gain further respect.
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