Everyone should have a website that feels as true to them as the reason they are in business. And everyone should have a website that can grow and evolve with their business for years. The growth or expansion of the website should be something that is intuitive, even easy, to implement.
Now, more than ever, people are starting business. And a lot of people are starting businesses on their own, without a marketing team, technology training, or design skills. These businesses all need websites, and while there are a countless number of ways to get a website, most ways are either cost prohibitive, too time consuming for a business owner to learn themselves, or just frustrating. Many of these approaches leave a business owner feeling totally disconnected or weirded out, which is terrible because a business’ website should be just as invigorating and interesting as the physical presence of the business. The business owner should feel totally connected with their website and use it as a tool everyday to invite their ideal audience to experience their unique offerings.
I have this business because I like being the person solopreneurs can turn to for easy, reliable help with their website and online business presence. This stuff is usually foreign to business owners and seen as a necessary evil. I really enjoy making “being online” understandable and friendly.
Whether someone wants a totally new site, a website redo, or if they want help being found in search engines, I work with people in such a way that they can relax because they know they are getting the technological side of their business taken care of with an expert who will artfully guide them through all the decisions they need to make while getting the heavy lifting out of the way for them.
Some business owners want me to do all the work. Some want their hands in the process. But pretty much everyone feels overwhelmed with all there is to take care of online for their business growth. I take a lot of joy in sorting through decisions and helping people make progress in a collaborative, intuitive way that clears confusion and gets things done.
The bigger impact I want to make is to totally shift the standard perception of a website in the eyes of the business owner, taking it from a necessary evil to a delightful, ever-working advocate for that business. Another difference is to impart the feeling of confidence, focus, and inspiration to women business owners that feel technology is alien to them.